Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Does the Gillette ad mark a turning point in marketing masculinity? | Campaign US
Gillette is woke now? When brands try to keep up with the times
Gillette says it's satisfied with sales after controversial ad | CNN Business
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
The Best Men Can Be - Wikipedia
Toxic Masculinity, Male Vulnerability & Gillette Razors: or how we can Raise Woke Men. | elephant journal
Woke ads: is there such a thing as bad publicity? | The Lighthouse
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
Gillette TV Spot Targeting 'Toxic Masculinity' Draws Backlash | TVLine
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Woke Capitalism Meets Advertising | The Common Sense Network
Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands | Fox News
Jeremy's Razors commercial takes on 'woke' Harry's and Gillette - The Cranky Creative Blog
Gillette is woke now? When brands try to keep up with the times
People Are Throwing Away Their Gillette Products After The Company Releases A Controversial Ad | Bored Panda
Gillette Gets WOKE! Anti-Male Ad Fails Spectacularly! - YouTube
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com
Gillette responds to the controversy around its woke new ad
